GEORGETOWN, Ky. – April 14, 2025 – Old Friends is pleased to announce that it has signed on with Melissa Bauer-Herzog’s Pyrois Media to handle the retirement farm’s social media platforms.

Pyrois Media will provide content about Old Friends on the farm’s Facebook, X, Instagram, Threads, and BlueSky accounts, including video, photographs, announcements, and more.

“Melissa Bauer-Herzog and Pyrois Media have been proven winners for Old Friends,” said John Nicholson, President and CEO of Old Friends. “We are so pleased that Melissa will now be coordinating our social media communications. Old Friends is blessed to have a large and engaged social media audience as well as several high quality contributors. We are looking to increase our visibility and have our messaging be even more dynamic and compelling. We have every confidence that Melissa Bauer-Herzog and Pyrois Media will make this happen.”

Pyrois Media has been working with the Old Friends team since June 2021 to provide updates to the farm’s website, and their services will now encompass not only the website, but all of the farm’s social media platforms as well.

“After four years of managing the Old Friends website, I’m thrilled to now help share their mission through social media as well,” said Bauer-Herzog, owner of Pyrois Media. “Supporting racehorse aftercare is something I’m deeply passionate about and after talking with John and his team about their vision for the future, I’m honored to be part of helping that vision come to life.”

Pyrois Media provides numerous services for equestrians and equestrian companies. The firm was launched on May 31, 2018 and is named after one of the mares who helped Helios, the Greek god of the sun, circle the Earth every day.

According to its website, “A love of horses and helping the equine industry grow were the main ideas Pyrois Media was developed on. Nearly seven years since it opened its doors, Pyrois Media’s commitment to its clients and the industry as a whole has stayed the same with a focus on helping equestrians and equine companies build and manage their brand.”

Pyrois Media offers the following five different services to help both companies and individuals:

* Website Management

* Photography

* Content Creation

* Research

* Social Media Services

For more information about Pyrois Media, go to: https://www.pyroismedia.com/

Contact Pyrois Media at: Melissa@PyroisMedia.com